ActiveCampaign focuses on email marketing and automated customer journeys with multiple steps. You can combine campaigns, segments and follow-up actions, with more advanced personalisation and channel features depending on the package.
Sources reviewed on 20 October 2026 · No hands-on test
A marketing team that wants different follow-up actions to depend on customer behaviour and is prepared to manage the structure of those journeys.
Build a welcome journey using fictional contacts with two paths: one for people who click an information link and one for those who do not. Check waiting periods, exclusion after unsubscribing and how to remove someone from the automation.
A suggested task for you to try; not a Perkufo hands-on test report.
These products share the primary category. Compare the specific task: they are not automatically interchangeable.
Adobe Express is an app for social posts, flyers, images and videos. It combines templates and editing tools with generative AI and offers both a free tier and a more extensive paid offering.
Brevo offers email campaigns, transactional messages and marketing automation from one platform. Its official documentation describes a free foundation and additional subscriptions or credits for higher volumes and more features.
Canva brings social media designs, presentations, documents and video together in one visual environment. You can start with a template, add your own material and use additional brand and AI features depending on the plan.
Keap connects customer management with sales and marketing automation for small businesses. Its official product page describes forms, email follow-up, appointments and invoices, allowing you to investigate how an initial inquiry becomes a customer appointment and ongoing service.
Klaviyo connects customer profiles and behavioural data to email campaigns, segments and automated messages. The platform is closely linked to ecommerce data and also offers reporting and additional marketing and service features.
Mailchimp supports email marketing with templates, audience management, automation and campaign analytics. It can connect to ecommerce and other business software so campaigns can use existing customer data.
